In a world filled with advertisements bombarding us to buy this or do that, it's easy for consumers to feel overwhelmed and, quite frankly, pushed away. The traditional approach of simply telling someone to purchase a product or service often needs to be revised, failing to resonate with potential customers on a deeper level. However, there's a more effective way to engage with our audience, that relies less on promoting sales and more on selling solutions.

In the social media playfield, it's easy to get caught up in the numbers game. We've all been there – eagerly hitting that 'post' button, the creeping anticipation of whether this will be “the one” that will go viral, and the disappointment of the numbers not being what you expected. It's a sinking feeling, isn't it? Having your post not perform as well as you hoped for. If you have experienced this, I just want to remind you that we’ve all been there, and it’s okay. Content flops are normal, and even the most established brands have experienced hundreds of posts that don’t meet their standard. But they don’t give up after these failures and neither should you.